About GS1 Digital Link GS1 Digital Link is a cutting-edge technology standard that enables unique product identification and communication between products and the digital world. It is a modern and flexible solution for connecting products to online information, such...
There are many definitions and great articles available, providing decision-makers with different perspectives. These different perspectives are great as you will have to decide the digital future for your company will look like, which areas to prioritise and which...
Visual cues play an essential role in creating desire and influencing the decision-making process of consumers. In our everyday life, we are exposed to visual elements and people that may inspire us and trigger the start of our shoppers’ journey from discovery, to...
Consumers pay a premium for perceived advantages Most brands have grown over decades or even centuries and built a reputation or more specifically a brand promise to their consumers, which reaches far beyond the actual product function. For example, some cars and...
The most significant ongoing expense in every RFID deployment is the cost of the tags applied to the products. During ROI calculations, teams mostly rely on their solution integrators and tag vendors to provide a rough estimate for the costing. In vertically...
Calculating the business case for RFID deployments is an excellent opportunity to dive into the challenges your business faces across its functions and operations. Often throughout the process of collecting data for the business case, managers for the first time...
Packaging has evolved from its core to enable handling and transportation goods with additional functions and properties. Functional packaging helps to protect items against shock or external factors; packaging helps to keep products safe for consumption in the food...
The Experience Economy Leading companies, independent of their market and customers are working harder to stage memorable experiences. The customer gets elevated to become the guest; the vendor turns into the host staging the experience. Staging the best experiences...
The concept of the Digital Twin has already been adopted in many industries. In industrial environments, it has been established as a way to monitor complex systems and devices. Companies and manufacturers collect a broad set of data to optimise performance and use...
RFID has been omnipresent at National Retail Federations (NRF) Big Show in New York this year (2019). Over the years we have seen a dramatic change from individual exhibitors and selected demos to a broad embrace of the technology as a core enabler for digital...
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