About GS1 Digital Link GS1 Digital Link is a cutting-edge technology standard that enables unique product identification and communication between products and the digital world. It is a modern and flexible solution for connecting products to online information, such...
There are many definitions and great articles available, providing decision-makers with different perspectives. These different perspectives are great as you will have to decide the digital future for your company will look like, which areas to prioritise and which...
For their newest chip flavours, funny-frisch partnered with chefs from local German restaurants to produce three new flavours: Salsa & Lime, Beef Burger, and Flammkuchen. To make an impact with the novel flavours, parent company Intersnack, working with syo,...
Visual cues play an essential role in creating desire and influencing the decision-making process of consumers. In our everyday life, we are exposed to visual elements and people that may inspire us and trigger the start of our shoppers’ journey from discovery, to...
Consumers pay a premium for perceived advantages Most brands have grown over decades or even centuries and built a reputation or more specifically a brand promise to their consumers, which reaches far beyond the actual product function. For example, some cars and...
Packaging has evolved from its core to enable handling and transportation goods with additional functions and properties. Functional packaging helps to protect items against shock or external factors; packaging helps to keep products safe for consumption in the food...
The Experience Economy Leading companies, independent of their market and customers are working harder to stage memorable experiences. The customer gets elevated to become the guest; the vendor turns into the host staging the experience. Staging the best experiences...
The concept of the Digital Twin has already been adopted in many industries. In industrial environments, it has been established as a way to monitor complex systems and devices. Companies and manufacturers collect a broad set of data to optimise performance and use...
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